Gavoah Marketing

After you launch your site and you begin marketing it to the world it is critical that you always go back and check your site analytics. You can create a free account with Google Analytics.

Why is this very important? This is important for a few reasons:

- What pages are they visiting the most?

- How long are they staying on your site?

- On what page do they leave your site?

- Where are they spending the most time?

Of course there is more that we can add to this list – but I would like to focus on pages that are being visited the most.

Let’s take a step back for a moment and let’s go into a shopping center. Now, take a look at the cash register area and what do you see? In almost every store you will find in that area: junk food, chocolate bars, drinks etc.. Why is that? Because these are things that people like and the cash register area is where customers spend time waiting in line. So why not up-sell and add more products that people like in an area where they ‘hang’ out?

The same idea with your website, follow the footprints of your visitors and find out what sections of your site are the most popular and then figure out ways how to up-sell more products in that area or how to improve your visitors experience.

By understanding the footprints of your visitors this will help you improve your marketing strategies and get better results online.

When we tell customers that we use WordPress, they often respond: “Isn’t that a blogging platform?”
Yes, in fact it is, but it really is something more. You see there are many functions on WordPress that allow it to be used as a fully operational and dynamic CMS. After all WordPress is made up of the same combination of HTML, CSS, and PHP that other seemingly more “advanced” Content Management Systems function on.

So lets back to why Gavoah uses WordPress. WordPress is not only highly customizable, but allows for greater client control of the site’s content. Any WordPress site is tweaked and crafted from an existing template (keeping design costs down) and then uses the same easy to enter content function that all WordPress sites use.

WordPress also is one of the largest open source communities around and that means that a person’s website has a constant stream of free “plugins” and “applications” to enhance the look and feel of their website.

So don’t let the fact that WordPress was created as a blogging platform distract you, because with creative thinking WordPress will allow you to better spread your vision and products out their on the web.

Many clients of mine have wondered what it takes to translate their vision into “virtual reality.” Now let’s suppose for a second that we, meaning the global we, are used to seeing things in a sort of “real world” way. This means in order to develop my connections and prosperity formula I need to make phone calls and send letters and even possibly print flyers. The more bold of us would write articles and take out ads. Now in today’s virtual reality, we can do much much more.

Let’s put on our virtual vision goggles and see the world a little differently. The first order of business is really to create what I call your own web space. Now this web space is important and usually consists of a blog or a website or even both. Let’s start with a blog. Now a blog started out as a journal, but has become for all intensive purposes the most authentic transmission device for free information. That being said, most people are taken aback when I suggest a blog for a beginning web space, but if one checks out some of the most successful web projects they are blogs, of course dressed up and made to look nearly magazine like.

Now that the first step towards your virtual self has transpired, make the next step towards socialization. Thsi is the virtual you that steps out from your web space into the public. Think of social platforms such as Facebook and Twitter and of course others as the public sphere. This is where you meet and learn and inspire and gather connections. Your ideas are important and of course so is your ability to inculcate others.

The Web is about ideas and information. The more dynamic and personal you make your web space, the greater success you will find in all of your goals.